Results
Key outcomes
- 410% order growth in 6 months
- Cost per customer down from PKR 900 to PKR 210
- #1 Google ranking for Cat Food Pakistan
- 63% add-to-cart lift
- Category page engagement up 2.1x
- Full platform live in 7 weeks from zero
Client Overview
Pakistan's pet care market was growing fast but almost nobody was doing it properly online. A well-run brick-and-mortar pet retailer wanted in. The problem was they had no online presence, no product taxonomy, and no digital trust signals to reassure cautious pet parents.
Duration
7 Weeks
Industry
Pet Retail
Category
Ecommerce Development
Year
2024
Challenges & Solutions
Every project started with problems worth solving.
Here is what we found â and exactly how we fixed it.
⚠
Challenge
The business had no website at all. Every sale was a walk-in or a WhatsApp message.
✓
Solution
Full Shopify build from zero including brand identity, payment gateway, logistics API, and an operations manual for the team.
⚠
Challenge
Three hundred plus products across food, accessories, grooming, and healthcare had never been organised.
✓
Solution
Pet-type filtering as the primary navigation layer got category page engagement up by 2.1x.
⚠
Challenge
Pakistani pet owners were nervous about online quality. Vet credibility mattered a lot.
✓
Solution
Vet-recommended callouts, batch code transparency, and a live vet Q&A widget pushed add-to-cart rate up by 63%.
⚠
Challenge
Zero organic traffic at launch meant paid ads were the only option, at PKR 900 per customer.
✓
Solution
On-page SEO, a content blog, and a Google Shopping feed brought the cost per customer down to PKR 210 in five months.
Our Approach
A structured process from audit to launch.
We worked through three clear phases to deliver measurable results.
01
Platform Strategy and Build
Designed and built the entire ecommerce platform from zero â brand identity, Shopify store, payment gateway integration, logistics API, and a complete operations manual to onboard the team for day-to-day management.
02
Taxonomy and Trust Layer
Structured 300+ products into a pet-type and species-level taxonomy with faceted search. Built a vet endorsement trust framework with recommended callouts, batch code transparency, and a live Q&A widget to reassure cautious buyers.
03
Organic Growth and Acquisition
Launched on-page SEO, a content blog strategy targeting high-intent pet care keywords, and a Google Shopping feed. Reduced cost per customer from PKR 900 to PKR 210 and achieved the #1 Google ranking for Cat Food Pakistan.
What Sash Delivered
The full scope of work.
Shopify store built from scratch, live in 7 weeks
Pet-type and species-level taxonomy with faceted search
Vet endorsement trust framework and live Q&A widget
Google Shopping feed and Merchant Centre setup
On-page SEO and content blog strategy
Courier API integration for live shipping rates
The Results
Impact at a glance.
The numbers that matter â measured after launch.
410%
Order Growth
6-month period
PKR 210
Cost Per Customer
Down from PKR 900
#1
Google Ranking
Cat Food Pakistan
63%
Add-to-Cart Lift
Results
Key Outcomes
410% order growth in 6 months
Cost per customer down from PKR 900 to PKR 210
#1 Google ranking for Cat Food Pakistan
63% add-to-cart lift
Category page engagement up 2.1x
Full platform live in 7 weeks from zero
Why it worked
Rapid Deployment
We utilized our internal framework to launch the core experience in record time.
Precision Targeting
AI-driven audience segmentation ensured every dollar spent was optimized for conversion.
