Full Account Audits
Identify exactly where budget is being wasted across campaigns, audiences, and placements.
ECOMMERCE PPC
ECOMMERCE PPC MANAGEMENT
Ecommerce PPC gets treated as a simple dial to turn up or down, when the real skill is knowing exactly which products, audiences, and moments deserve more budget and which are quietly burning it. Most accounts have not had that distinction made in months. Built for ecommerce brands running paid ads whose cost per acquisition has been slowly climbing for months without anyone quite diagnosing why.
WHAT THIS COVERS
- Google Shopping and Search
- Meta and Social Ads
- Retargeting and Remarketing
- Creative and Copy Testing
30%
Average CPA Improvement
4
Platforms Typically Managed
Weekly
Active Optimization
0
Set and Forget Campaigns
WHY MOST ACCOUNTS DRIFT
Why PPC Accounts Quietly Get Worse Over Time
Campaigns built well a year ago rarely stay optimal without active management. Audiences saturate, creative fatigues, and margins shift, all while a campaign keeps running on autopilot exactly as it was originally configured. Most PPC management is really PPC monitoring, checking a dashboard and leaving well enough alone. Sash actively restructures and tests on an ongoing basis, because ecommerce PPC accounts that are not actively managed decay quietly and predictably. A full account audit almost always finds meaningful wasted spend hiding in broad placements or stale audiences that were never revisited after initial setup.
Margin Aware Bidding
Bid strategy built around actual product margin, not a flat target across the entire catalog.
Creative Refresh Cycles
Systematic creative testing to fight the performance decay that comes from audience fatigue.
WHAT THIS COVERS
What Ecommerce PPC Management Includes.
Active, ongoing management rather than a set once and forget approach.
- 01
Google Shopping and Search
Campaigns structured and bid around actual product margin and conversion data.
- 02
Meta and Social Ads
Paid social campaigns tuned for ecommerce specific conversion events, not generic engagement metrics.
- 03
Retargeting and Remarketing
Sequenced retargeting built around cart abandonment and browse behavior.
- 04
Creative and Copy Testing
Continuous testing to fight performance decay from audience and creative fatigue.
- 01
Full Account Audit
Review current campaigns for wasted spend, stale audiences, and structural issues.
- 02
Rebuild Campaign Structure
Reorganize around margin and priority products instead of a flat catalog approach.
- 03
Launch Creative Testing
Introduce systematic testing to combat fatigue and improve performance over time.
- 04
Monitor Weekly
Active weekly review rather than a monthly check in, especially during the first optimization phase.
- 05
Scale Winning Segments
Shift budget toward what is proven to convert profitably, cut what is not.
Stop Letting Your Ad Account Run on Autopilot
FAQ
Frequently Asked Questions.
Which ad platforms do you manage?
Google Shopping and Search, Meta, and additional platforms like TikTok or Pinterest where relevant to your audience.
Do you need to rebuild our entire account from scratch?
Not always. Some accounts need a full rebuild, others need targeted fixes. We recommend based on the audit, not a default answer.
How often do you review and adjust campaigns?
Weekly at minimum, with more frequent adjustments during active testing or seasonal periods.
Can you work within our existing budget?
Yes, we typically focus first on improving efficiency within current spend before recommending any increase.
Do you handle both prospecting and retargeting campaigns?
Yes, both are managed as part of a coordinated funnel rather than treated as separate, disconnected efforts.
How do you measure success?
Primarily return on ad spend and actual profit margin, not just raw click or conversion volume.
Do you also build the landing pages our ads point to?
Yes, this can be scoped alongside PPC management for a fully coordinated campaign and page strategy.
Do you handle PPC for both new and established ecommerce brands?
Yes, strategy is adjusted for account maturity, with new accounts typically needing more foundational testing before scaling spend.
What is included in your monthly PPC reporting?
Revenue, return on ad spend, and margin focused reporting, alongside the specific optimizations made during that period.
How does ecommerce PPC combine with other Sash services?
It is commonly paired with adjacent SEO, paid, or development work, coordinated under one team rather than run as an isolated engagement.
What does reporting look like month to month?
A clear report tied to the metrics that actually matter for this specific service, reviewed together on a regular call rather than left as an email attachment nobody opens.
Can we start smaller and expand scope later?
Yes. Many engagements start focused on one priority area and expand once results build trust and budget allows.
Your Account Has Been Drifting Longer Than You Think
Let's run a full audit and find out exactly where the wasted spend is hiding.