Full Funnel Coordination
SEO, paid, email, and social planned together instead of four teams optimizing for four different local metrics.
ECOMMERCE MARKETING
ECOMMERCE MARKETING
Running an ecommerce brand means juggling SEO, paid ads, email, and social at once, usually with three different vendors who have never spoken to each other and a shared calendar nobody actually maintains. We run all of it as one coordinated funnel instead of four disconnected invoices. Built for ecommerce brands who are tired of a paid ads agency blaming the SEO agency, who blames the email platform, while revenue quietly plateaus in the middle of all the finger pointing.
WHAT THIS COVERS
- SEO and Organic Growth
- Paid Acquisition
- Email and Retention
- Conversion Optimization
4
Channels Under One Roof
2.8x
Average Revenue Growth
60/40
Marketing to Development Split
0
Vendor Handoff Delays
WHY ONE TEAM WINS
Why Disconnected Channels Cap Your Growth
A great paid campaign pointed at a slow, poorly converting site burns budget. A well optimized site with no traffic strategy sits empty. Ecommerce growth compounds only when every channel is pulling toward the same number. Most ecommerce brands do not have a marketing problem in any single channel, they have a coordination problem between channels. Sash exists specifically to remove that seam, because the handoff between vendors is usually where the money quietly leaks out. Clients coming to Sash from a multi vendor setup typically see the clearest early win simply from aligning promotional calendars and messaging across channels, before any new campaign spend gets added at all.
Site and Marketing Under One Roof
Sash is 60 percent marketing and 40 percent development, so the site itself can change the same week a campaign needs it to.
Revenue Focused Reporting
One dashboard tracking actual revenue and margin, not four separate platform reports that never quite add up to the same number.
WHAT THIS COVERS
What Ecommerce Marketing Includes.
Every channel, working from the same calendar and the same number.
- 01
SEO and Organic Growth
Category and product page SEO built to compound traffic without ongoing ad spend.
- 02
Paid Acquisition
Google Shopping, Meta, and search campaigns tuned for profitable customer acquisition cost, not raw traffic.
- 03
Email and Retention
Lifecycle flows and campaigns that turn a one time buyer into a repeat customer.
- 04
Conversion Optimization
Landing pages and product pages tested and refined to convert more of the traffic you are already paying for.
- 01
Audit the Full Funnel
Review every channel and touchpoint together to find where the biggest leaks actually are.
- 02
Build One Coordinated Plan
Align SEO, paid, email, and social around a single calendar and a single revenue target.
- 03
Launch and Monitor Closely
Watch performance weekly in the first critical stretch rather than waiting for a monthly report.
- 04
Optimize Based on Real Data
Shift budget and effort toward what is actually converting, cut what is not.
- 05
Scale What Works
Expand the channels and campaigns proving out, rather than spreading thin across everything equally.
Stop Managing Four Vendors. Manage One Number
FAQ
Frequently Asked Questions.
Do you replace our existing Shopify or platform developer?
Not necessarily. We can work alongside an existing platform developer or handle site changes directly, depending on what makes sense for your setup.
What if we only need help with one channel right now?
That is fine. Many clients start with a single channel and expand scope as trust and results build.
How do you measure success across so many channels at once?
Through one unified revenue and margin dashboard rather than separate, disconnected reports per channel.
Do you work with brands on Shopify, WooCommerce, or other platforms?
Yes, across all major ecommerce platforms, with platform specific expertise applied where it matters.
How long before we see meaningful results?
Coordination wins can show up within the first month. Compounding organic and retention gains typically build over a full quarter.
Can you help with international or multi currency stores?
Yes, this is factored into strategy from the start rather than treated as an afterthought.
What size of ecommerce brand do you typically work with?
Primarily $500k to $5M in revenue, running lean and looking to scale efficiently rather than throw budget at every channel at once.
Do you require a long term contract?
No fixed long term lock in is required. Scope can adjust as your business and channel needs change.
Can you work with our existing internal marketing hire?
Yes, we regularly work alongside an internal marketing lead, filling in channels or capacity they do not have time to cover.
How does ecommerce marketing combine with other Sash services?
It is commonly paired with adjacent SEO, paid, or development work, coordinated under one team rather than run as an isolated engagement.
What does reporting look like month to month?
A clear report tied to the metrics that actually matter for this specific service, reviewed together on a regular call rather than left as an email attachment nobody opens.
Can we start smaller and expand scope later?
Yes. Many engagements start focused on one priority area and expand once results build trust and budget allows.
One Team. Every Channel. One Number to Hit
Let's map your current funnel and find out exactly where the coordination gap is costing you revenue.