Platform Native SEO
Technical SEO built around BigCommerce's specific URL structure and category architecture, not adapted from Shopify guidance.
BIGCOMMERCE
BIGCOMMERCE MARKETING
BigCommerce sits in an odd spot, more flexible than Shopify, less complex than Magento, and often overlooked by agencies who default to whichever platform they know best rather than the one actually best suited to a given merchant's needs. Built for mid market merchants on BigCommerce who want a marketing partner that actually understands the platform's specific strengths instead of applying generic Shopify advice to it.
WHAT THIS COVERS
- Technical SEO Audit
- Paid Acquisition Strategy
- Conversion Rate Optimization
- B2B and Wholesale Support
Mid Market
Platform Specific Strategy
100%
BigCommerce Native Expertise
0
Copy Pasted Shopify Advice
Full Funnel
Marketing Coverage
WHY BIGCOMMERCE NEEDS ITS OWN APPROACH
Why BigCommerce Merchants Get Overlooked
Most ecommerce agencies build their expertise around Shopify simply because it has the largest market share, which leaves BigCommerce merchants working with agencies applying advice built for a different platform's constraints. Sash builds BigCommerce strategy around the platform as it actually works, not as a slightly different flavor of Shopify. BigCommerce merchants switching from a generalist agency most often discover their previous strategy was built with several assumptions that only hold true on a different platform entirely.
Built In Feature Utilization
Leverage BigCommerce's native features fully instead of paying for third party apps duplicating existing functionality.
B2B and Wholesale Ready
Strategy that accounts for BigCommerce's stronger native B2B and wholesale capabilities where relevant.
WHAT THIS COVERS
What BigCommerce Marketing Includes.
Built specifically around the platform's actual architecture and strengths.
- 01
Technical SEO Audit
Full review of BigCommerce specific URL structure, categories, and technical configuration.
- 02
Paid Acquisition Strategy
Google Shopping and paid social campaigns tuned for BigCommerce catalog structure.
- 03
Conversion Rate Optimization
Landing page and checkout optimization built around BigCommerce's native capabilities.
- 04
B2B and Wholesale Support
Dedicated strategy for merchants using BigCommerce's stronger native wholesale features.
- 01
Platform Specific Audit
Review technical SEO, app usage, and native feature utilization specific to BigCommerce.
- 02
Fix Foundational Issues
Resolve any technical gaps limiting search visibility or conversion.
- 03
Build a Coordinated Marketing Plan
Align SEO, paid, and content around a single revenue focused strategy.
- 04
Launch and Monitor
Track performance closely, adjusting for what the data actually shows.
- 05
Scale Strategically
Expand successful channels rather than spreading effort evenly across all of them.
Get Advice Built for Your Actual Platform
FAQ
Frequently Asked Questions.
Is this really different from general ecommerce marketing?
Yes, meaningfully. Platform specific technical and structural differences mean generic advice often misses real opportunities or flags issues that do not actually apply.
Do you support BigCommerce B2B Edition specifically?
Yes, including strategy tailored to native wholesale and B2B functionality where relevant to your business.
Can you help migrate from Shopify or another platform to BigCommerce?
Yes, including SEO protection planning to preserve existing rankings and traffic through the migration.
What is the biggest mistake agencies make with BigCommerce accounts?
Applying Shopify specific advice and tooling recommendations that do not translate correctly to BigCommerce's different architecture.
Do you handle paid advertising as well as SEO?
Yes, both are available as part of a coordinated marketing strategy or as standalone services.
How long until we see meaningful results?
Technical fixes can show impact within weeks, with broader organic and paid growth building over a full quarter.
Do you work with enterprise scale BigCommerce merchants?
Yes, strategy scales appropriately for both mid market and larger enterprise level BigCommerce accounts.
Does BigCommerce require different hosting considerations than Shopify?
BigCommerce is fully hosted similarly to Shopify, though its native feature set and app ecosystem differ enough to warrant platform specific strategy.
Can you help decide if BigCommerce is the right platform for our business?
Yes, platform selection guidance is available for merchants evaluating a move, based on your specific catalog and business model.
How does BigCommerce marketing combine with other Sash services?
It is commonly paired with adjacent SEO, paid, or development work, coordinated under one team rather than run as an isolated engagement.
What does reporting look like month to month?
A clear report tied to the metrics that actually matter for this specific service, reviewed together on a regular call rather than left as an email attachment nobody opens.
Can we start smaller and expand scope later?
Yes. Many engagements start focused on one priority area and expand once results build trust and budget allows.
Stop Getting Shopify Advice for a BigCommerce Store
Let's build a strategy around the platform you are actually running.