A topic cluster is how you stop writing random posts and start owning a subject. One central page, a ring of supporting articles, all linked. Simple model, big results.
The short version
A topic cluster is a content model where a central pillar page covers a broad topic and links out to multiple related subpages, each covering a specific subtopic. The internal links tie them together to build topical authority.
The parts
A pillar page covering the broad topic
Cluster pages covering specific subtopics
Internal links connecting them in both directions
Why it works
Clusters tell search engines you cover a subject in depth, not just once. That depth is what earns topical authority, the goal behind our SEO and ecommerce content strategy.
FAQ
Do I need a pillar page for every topic?
For subjects you want to own, yes. A pillar plus cluster structure consistently outperforms scattered, unconnected posts.