A keyword gap analysis is basically reading your competitors' homework. It shows you the searches they win and you miss, which is a tidy shortcut to a content plan.
The short version
Competitor keyword gap analysis is the process of comparing your site's keyword rankings against those of competitors to find valuable terms they rank for that you do not, revealing content and ranking opportunities.
What it reveals
Keywords competitors capture and you miss
Content topics you have not covered
Quick wins where you are close but not ranking
How to use it
Turn the gaps into a prioritised content plan, focusing on terms with real intent and business value. This is a standard early step in our SEO and ecommerce work.
FAQ
Which competitors should I compare against?
Use your real search competitors, the sites ranking for your target terms, not just your direct business rivals. They are not always the same.