Page speed is how long someone waits before your site is actually usable. People are not patient. Every extra second is another chance for them to bounce back to the results and pick someone faster.
The short version
Page speed is a measure of how quickly a web page loads and becomes usable for a visitor. It affects user experience, conversion rates, and is a confirmed signal in Google's ranking systems.
Why it matters on two fronts
Users abandon slow pages, which hurts conversions and engagement
Google factors loading experience into ranking through Core Web Vitals
How to improve it
Compress images, cut unnecessary scripts, use caching, and choose solid hosting. Speed is often a build problem, which is why it sits inside our website development and design work rather than being an afterthought.
FAQ
How fast should my page load?
Faster is always better, and the first few seconds matter most. Aim to be usable quickly on a normal mobile connection, not just on your office wifi.